7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you, Agnes Fotino O’Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive. We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for quite some time now. So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.

A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing chops and reach more ideal customers. In this episode: Carla Johnson is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the process that the world’s most prolific innovators use to consistently develop great ideas. AJ Wilcox specializes in paid ads for LinkedIn. AJ is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Ryan Staley is a sales professional, the CEO and the f

Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech. Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vandelanda, a Dutch company with a 75-year history. In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam.  Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers. Today we talk about top B2B marketing competencies. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?  In today’s episode, I will: Cover the differences between the two Give specific examples of when to use ICP and buyer personas So, what are the differences between ICP and Buyer Personas?  ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Pam Didner: A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is our guest today. She's the author of the book called Sway. Does that sound cool or what?   Christina Del Villar: I think so.   Pam Didner: And the book is all about marketing strategy, revenue and growth. Woo-hoo. Like me, she is also a B2B marketer. So welcome, Christina.   Christina Del Villar: Thank you so much for having me. I'm super excited. I know, Pam, you and I could talk B2B geeky marketing for hours.   Pam Didner: Yes, yes, yes.   Christina Del Villar: Absolutely. Absolutely.   Pam Didner: So the topic we want to talk about today, and we want to get some insights and wisdom from Christina is how a marketer can better talk to the C-suite so they can understand us so much better. And marketing tend to be very complicated, and many marketers have a hard time helping their C-suite understand marketing's impact. So, Christina, do you have any suggestions in terms

A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: What is emotional intelligence? Why is it important? What can you do to improve it? So, what is emotional intelligence, also known as “EQ”?   Here is my own definition: EQ is the ability to see other people’s points of view and make an effort to modify your actions to reach a resolution during conflicts or disagreements. It’s a more business-setting definition.   Here is a definition from our BFF, Google: EQ is the ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges, and defuse conflict.   So, possessing a high EQ allows someone to be able to communicate with others from an empathetic perspective and defuse conflict in a positive way

A big hello from Raleigh, North Carolina. For this episode, I want to address an important question, but one that is not widely discussed. That is how to overcome Imposter Syndrome. How many times have we wished that we were someone else because their lives are just seems so much better than ours? Growing up, I always wanted to be someone else. It took me a long time. I mean, long time to overcome Imposter Syndrome. So now I want to share with you what I did so that you can be your unique self with full confidence as well. Here are several things I've done to overcome those intrusive thoughts and negative feelings.   1. Don't believe everything you see on social media. Honestly, social media has exacerbated Imposter Syndrome for everyone. Everyone's life seems so perfect on social media and their accomplishments appear larger than life. I want to tell you to take what you see on social media with a grain of salt. Don't get too caught up in someone else's photos and their happy lives. Remember that a photo or

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have a very special guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. You can guess, that AJ is here with us to share many practical tips for running LinkedIn ads. In this episode: What kind of ads work best on LinkedIn? How to run LinkedIn ad campaigns Why are LinkedIn ads not converting? How much budget does a company need to run Linkedin ads? How long should businesses run paid media for a specific channel? What are LinkedIn's different ad options and formats? What is recommended length for a Linkedin video ad? How can businesses avoid making the most common mistakes? Quotes from the episode: "LinkedIn allows us to target people by who they are. So if you look at it with LinkedIn, you can ensure that every single one of your clicks and leads comes from an ideal prospect." "

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers. In the past several years, there's been a term called empowered buyers. Many of them are good at consuming and researching high-quality content pieces. However, does that mean they are totally in control and incredibly knowledgeable? In this episode: Who is the empowered buyer? How to approach knowledgeable and empowered buyers? How do discover the needs of the empowered buyer? What is the role of automation, and how to use it to improve customer experience? How should marketers approach empowered buyers? What type of communication and content do the new type of B2B buyers prefer and value? Quotes from the episode: " What happens is that our buyers are showing up

A big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive martech stack. I’ll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. In this episode: What makes martech Stack complicated What is the best way to navigate the martech stack How to plan your martech budget How to build a martech stack Why and how to include paid media in your marketing Quotes from the episode: "Knowing your business objectives and the marketing channels you want to use, and the success metrics you’re looking for will all go a long way on Martech Stack building. " "You can grow your business organically to some extent. However, at some point, you will hit the ceiling. If you need to grow, you need to do paid advertising, which means paid search, paid ads, or even paid sponsors." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Face

Welcome to another episode of B2B Marketing & More. I have a special guest today: Erica Heald and she's a founder and the lead consultant at Erica Heald Marketing Consulting, where she helps a lot of SaaS startups. We are going to talk about thought leadership.  Hi, Erica.   Erika Heald: Hello. It's so good to see you and you in your new house?   Pam Didner: Yeah. I moved to Raleigh, like, um, I would say four or five months ago and we’re finally situated. We still have quite a bit of furniture that haven’t arrived due to a supply chain disruption; but you know, why can't we do? But if nothing else, I have my desk, I have my chair. That's what counts.   Erika Heald: And you guys can always take a Uhaul and drive up to High Point and, you know, buy some furniture samples after the furniture market.   Pam Didner: Have you been there?   Erica Heald: Yes, actually, when I worked for the SF Mart--which is the building that is now the Twitter building in San Francisco—they’re were huge home furnishings marketpl

Welcome to another episode, B2B Marketing & More. I have a very special guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing. She is the President and CEO of Marketing Mojo, specializing in digital ads, SEO and analytics. Today Janet shares data-first marketing tips, and how to put data at the beginning of what businesses need to do. In this episode: What is data-first marketing and how it is different from data-driven? How can marketers become data-first focused? How to create multiple personas? Basic data-first marketing tips for marketing and sales How to plan the process to track data during a marketing campaign? How to assess the effectiveness of the data-first marketing effort? Data-First marketing book templates. What are some of the common mistakes encountered when harnessing the data? How should marketers consolidate and analyze data in a holistic way? Quotes from the episode: "In data-first, we're talking about how you make sure that you have accurate reporting from

A big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What’s the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently, and you’ll have some actionable ideas as to how you should approach this challenge. In this episode: What makes sales and marketing alignment difficult. How to resolve sales and marketing integration challenges in a large enterprise. Two approaches to aligning sales and marketing in an enterprise. How to establish clear and open communication. Quotes from the episode: "Sales and marketing integration is always hard. It’s even harder in a large enterprise because there are too many cooks in the kitchen." "Close and clear communication is essential, and be prepared to be nimble when you work with sales." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook communit

A big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is all about building better communication with sales and setting up clear expectations. And after listening to this episode, you'll know exactly what you need to do to navigate the process with ease. In this episode: How to appropriately contact and interview the sales team members What to consider when reviewing the list of priorities How to get buy-in from sales and management What's next after you get buy-in from your colleagues How to provide timely updates Best practice to update SLA regularly Quotes from the episode: "There is no blanket solution for working with sales. You can look for best practices, but it's usually hard to implement best practices as is. You need to know what nuggets you can take from best practices and apply to you and your team." "Create a presentation, show what you will do, and get buy-in. Sales like to see what you can do for them NOW. So you need to have a couple of things to show th

Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have changed in the past one and a half years. So I invited Darrell back, and we're going to have a little chat about marketing automation and some of his changes in both professional and personal life. In this episode: What are the emerging B2B marketing automation trends and technologies during the pandemic? What are data unification platforms? How can marketers use CDP (customer data platform)? CDP suggestions and what makes them different for B2B marketing automation. How to achieve the delicate balance of standardization and personalization? What is the role of data in hyper-personalization and how to use it? Two strategies to personalize for people with multip

Hello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with content marketing, copywriting for social media, understanding your products, and overall marketing communications. In this episode: What is product positioning? What is the difference between product positioning and the messaging framework? How to position the products? Quotes from the episode: "Segmentation can get complicated quickly when you constantly add new product lines or serve different sets of customers. When your company is growing, you offer more products. Over time your segmentation would get messy. You will need to reevaluate your segmentations. " "The purpose of a name is to evoke a visual in a person's mind. Therefore naming or not naming your product is a strategic decision. However, you should alway

A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the same time. Our key focus in this episode is on startups, marketing and sales alignment, and how to optimize it for startup companies. In this episode: Who should startups with limited budgets decide who to hire first? When building a marketing team, is it better to outsource or have it in-house? How to build brand awareness with a limited budget? What are the must-have tools for marketing and sales to achieve business goals? What makes marketing and sales alignment difficult in a startup? How can marketing and sales achieve long-term collaboration or process? How to plan, prioritize and de-prioritize tasks? What are the most common sales and marketing alignment